A few weeks ago I posted "Christian Books Pimping Culture" about a new book Zondervan released with racially insensitive material. Zondervan's response...nothing short of exceptional (read Zondervan's response from Soong-Chan Rah's blog).Zondervan (and authors Mike Foster and Jud Wilhite) not only acknowledged that their material was racially insensitive, but took their apology the full distance: pulling all copies of the books and suspending promotion of the book until the material could be re-worked. Zondervan also went one step more...the hiring of a new editor in chief of all Zondervan products.
It would have been easy for Zondervan to dismiss the statements made about Deadly Viper (it certainly would been the least costly for business). Zondervan's corrective steps clearly shows that (like all of us) they are imperfect and make mistakes, yet through this they have put on display a level of integrity that shows how we all should respond when we hurt our brothers and sisters: we repent - acknowledge our wrong and go the distance to correct our error.
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