The Shadow tries to convince that beauty can be marketed for
consumption. We believe this for a
while and we make its purchase.
Our insecurity is hungry and cannot seem to be quenched, so we guzzle
down empty promises and inhale each offering. We latch on to something that can redeem, fulfill, and make
sense of our longing. We sell
ourselves to the “Latest and Greatest”.
Yet the magic pill doesn’t work.
Positive thinking, workout routines, and the religion of our youth is
not enough. Still hungry. Still yearning.
What will this cost?
“I will gladly spend it all for a taste of what will truly satisfy.”
“Just show me ‘Where’ and ‘How’ and I’ll buy it!”
But this is the first lie we must see through if we are to move
forward.
Beauty cannot be contained or manufactured. It has always been here, waiting and moving… hovering. Bursting all around us, Beauty is not asking or requiring anything of
you, for it operates via a generous grace that the Market does not know. Beauty will not be sold to the highest
bidder or sold cheaply as the next fad.
Instead, it is an odd thing.
When we begin to let go of our addiction to solve, cure, fix, engineer
and save…it happens.
Beauty arrives.
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