Saturday, June 13, 2009

Carrotmob

What if we could leverage our influence and buying power to make a difference in our communities? Carrotmobs are doing just that. A Carrotmob is a group of eco-minded consumers that organizes to make purchases at a local business (convenient store, record store, etc), getting the business owner to commit a percentage of that days revenue to making their store more environmentally friendly (think of them as a "reverse boycott" or "friendly activism").

With a Carrotmob there are no angry protesters, no one boycotting the lively-hood of a local business person. The consumer is able to purchase what they need and the store owner is able to see an increase in business thus making in possible to make eco-friendly changes to their store (new lighting, more efficient refrigeration, etc.). A Carrotmob is a "win-win" for everyone. Even more, one of the great things about a Carrotmob is that it doesn't rely on slick marketing campaigns, but on word of mouth...people getting the word out that something transformative and life-giving is taking place.

As kingdom people it is our call to leverage our influence and power (wealth, education, talents, time, and voice) to make a difference in our communities and in our world. Imagine if we as the church could be known for helping people transform their businesses, their relationships, and their lives. Imagine if the church spent its organization to serving the systematic needs of our communities. Imagine if the church was best known by what it is "for" rather than boycotting what it is against.

Imagine if the church (like the Carrotmob) attracted people to participate because word got out all around that something life-giving and hopeful for all people was happening.

1 comment:

Channy said...

"Imagine if the church was best known by what it is "for" rather than boycotting what it is against."

That sums it up for me!